Hi, I’m Alejandro

Product Designer with 8 years of experience across e-commerce, B2B, and consumer products.

HOW I STARTED

I started in brand design

Which shaped how I think about systems, consistency, and the relationship between visual language and product decisions.

WHAT I'M DOING NOW

I design end-to-end: from defining a design system to shipping the feature.

I’ve always been drawn to this Walt Disney quote:

DESIGN

- Product Design

- UI/UX Design

- Design Systems

- Wireframing / Prototyping

- User Testing

- Creative Direction

BRAND

- Brand Development & Rebranding

- Logo & Identity Systems

- Brand Guidelines

STRATEGY

- Discovery & Research

- Brand Strategy & Architecture

- Positioning

I write frontend code and develop my own tools, which means I think about implementation constraints from the start, not after handoff.

Currently at FrontPorch in Atlanta, designing for residential communities.

- Frontend: Next.js 15

- CMS: PayloadCMS

- Design System: Shadcn & Relume

- Styling: Tailwind

- Animation: Motion & Rive

- Icons: Lucide

- CDN: Cloudfront

- Analytics: PostHog

- Hosting: Vercel