I’ve always been drawn to this Walt Disney quote:
Whatever you do, do it well. Do it so well that when people see you do it they will want to come back to see you do it again & they will want to bring others and show them how well you do what you do
ABOUT ME
Hi, I’m Alejandro
I’m a UX and Brand Designer with seven years of experience, dedicated to merging graphic design, brand identity, and UX/UI to deliver cohesive and attractive digital solutions. I lead teams and manage projects that take complex concepts and turn them into intuitive, visually engaging experiences that resonate with users.
Things I Can Do
User Experience
- UI/UX Design
- User Testing
- Wireframing / Prototyping
- Design Systems
Strategy
- Discovery & Research
- Brand Strategy & Architecture
- Positioning
Branding
- Brand Development & Rebranding
- Logo & Identity Systems
- Brand Guidelines
- Creative Direction
More About Me
Where am I From
From Nicaragua 🇳🇮 (Se Habla Español)
In the US since 2018
Lived in the Bay Area 🌉 until 2024
Now in Atlanta
Hobbies
🍸 Cocktails
☕️ Coffee (Chemex, V60, etc)
💿 Collect Vinyl Records
🪩 Techno/Raves
✨ AI Enthusiast
Cool Things I've Done
- Made a Seasonal Cocktail Menu for a Bar
- Released an Electronic Music Album
- Spent over $100 in AI Tokens in a few hours
Tech Stack
- Frontend: Next.js 15
- CMS: PayloadCMS
- Design System: Shadcn & Relume
- Styling: Tailwind
- Animation: Motion & Rive
- Icons: Lucide
- CDN: Cloudfront
- Analytics: PostHog
- Hosting: Vercel
