HELLO, I'M ALEJANDRO

I design cohesive digital experiences, blending strategic Brand thinking with user-centered UX design.

My 7+ years are defined by a relentless pursuit of strategic clarity and exceptional quality.

[CURRENTLY]

POSER/FrontPorch

NOW:

Atlanta, GA

BEFORE:

Oakland, CA

[PREV]

Zinus

[PRIORITIZING]

Full-Time

[YRS XP]

[ ]

[ Scroll down to see more work ]

Work

Brand Identity-Web Design

Blackstone

I led the revitalization of the Blackstone brand,focusing on redefining luxury sleep with a blend of elegant design and sustainability. This approachhighlighted the brand's commitment to quality and eco-friendliness, significantly enhancing its market presence.

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Brand Identity-Web Design

Zinus

Working at Zinus allowed me to dive deep into several exciting projects. We revamped the e-commerce experience to make it not just user-friendly but truly engaging. From the website's redesign to refreshing marketing strategies and packaging, we made things more efficient, cutting down on project time by 20% and boosting sales. It was a game-changer.

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Brand Identity

Hive

Hive Creates was poised for a transformation, and I helped guide their brand into a new era. Redefining their identity to reflect a broader, dynamic platform was both challenging and rewarding. It was about clearly communicating their evolved focus and engaging a wider audience, which we achieved with great feedback.

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Brand Identity

Manhattan Digital Media

At Vas Latin, I had the opportunity to lead a full-scale brand and digital transformation. We focused on highlighting their innovative spirit, encompassing everything from brand strategy to UI/UX design improvements. The project not only met but exceeded expectations, reinforcing Vas Latin's position as an innovator in their field.

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[ About me ]

For more than seven years, I've been deeply involved in shaping how brands connect with people digitally.

My conviction lies in blending insightful Brand strategy with rigorous UX principles. It's not just about aesthetics; it's about architecting experiences that are both meaningful for users and achieve clear business goals, executed with an uncompromising eye for detail.

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